04 Mar Make a Point With Whiteboard Videos
You have 10 seconds to make an impression when a potential client views your website. If your site is cluttered with information and loads of text, chances are the reader will feel overwhelmed and leave the site. It can be tough to effectively explain what your company is all about and engage the reader in such a short time. An easy and effective way to entertain readers while making your point is by using a Whiteboard Video. In one or two minutes you can explain to the reader what your website is about effectively without loads of text. The reader will be focused on what your video has to say and what animations will come next rather than browsing your site and missing important information.
Whiteboard videos can be very effective if done correctly. A boring Whiteboard video won’t do you any good. Some key things to include in your video are:
- A way to capture the viewers attention. Interesting illustrations will engage the viewer and keep them interested in what will come next.
- Empathy. Your video must relate to the reader. A good way to create empathy is by using a character who has a problem viewers can relate to, and providing an effective solution.
- Keep your information short and sweet. Make sure to touch on all of the important factors while keeping it simple. Your video should not exceed a minute or two.
- Be memorable. You want your viewers to remember your site and the great video that went with it. Make your video entertaining. If potential clients like your video, chances are they will like your business.
Whiteboard videos are easy to make, cost effective, and can have a great impact on your business. A simple, animated one minute video can transform your website’s homepage and capture your readers undivided attention.
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